"Where is Erdos warming the world?"

When entering the Ordos Enterprise Industrial Park in Dongsheng District, Ordos City, the first thing that catches the eye is the Chairman of the Board of Directors of the Group “Ordos warms the world”, Mr. Wang Linxiang sent a big message: Creating a world famous brand, building a strong enterprise for a hundred years, and Ordos still have Long way to go. We must have our own unique development philosophy. We must have a team of cadres and workers who consciously practice “loyalty, responsibility, and pursuing.” There must be a belief, spirit, and wisdom that stipulates that Qingshan does not rest and does not stop when it fails to achieve its goal. The new ideal of Ordos was cast with the common ideal of 40,000 people. A few short words reflect the entrepreneurial beliefs and attitudes of Erdos people.

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Message from President of Ordos Enterprise

Ordos Group is a large-scale modern enterprise group which has gradually grown and expanded by the Yikzhao Meng cashmere sweater factory completed and put into production in 1981. The cashmere industry is the foundation of the group's business. With science and technology as the banner, the Group pursues the ambitious goal of “Enordos warm the world” and has now developed into the world’s largest and most advanced technology equipment, economic strength, and prominent brand advantages.

However, what I care more about is where does the "Ordos warm the world" come from? Through this visit, we learned that "Ordos" has shaped the world brand and pursued excellence in quality. It has the following advantages:

First, rely on resources to make products:

China is the world's largest producer of cashmere. China produces 200,000 tons of cashmere raw materials each year, of which 70% comes from Inner Mongolia. In fact, 50% of the world’s cashmere comes from the region. The quality of cashmere in Inner Mongolia is very good, the luster is white, and the fineness reaches 14μm. China has advantages over other cashmere supply regions in the world.

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In the Ordos Plateau, there is a cashmere-and-use goat, the Albas White Goat, which grows in the territory of the Albas-Sumu in the Etuoke Banner and is abbreviated as the White Goat. A white goat is listed as one of China's 20 fine varieties. Due to the growth of 22-28 centimeters of coarse hair on the body surface of the Inga white goats, it has a good protective effect on the ground cashmere, so the net cashmere rate is high, the amount of combing cashmere is large, the gloss is good, and the hand feels soft. A white cashmere luster is soft, white, soft, long, and has a high net cashmere rate. It is the leader in cashmere.

Why is it that there is no reason to develop cashmere industry under such unique resources?

Second, relying on geographical advantages to do the scale:

In order to promote the comprehensive upgrade of the cashmere industry and create a world-class cashmere production and operation system, in January 2014, Ordos Modern Cashmere Industrial Park was officially launched. This is the modern high-level modern new-type cashmere industrial park. According to the functional layout, the park is divided into three major areas: production and R&D, office and staff life. The total planned land area of ​​the new park is 6,000 mu, and the first phase covers an area of ​​2,791 mu. The total investment of the project is 2.75 billion yuan. The construction of the park is adhering to the principle of high starting point, high standards, forward-looking, and pragmatic. It eliminates outdated production capacity, introduces advanced international equipment and technologies, and builds a high-efficiency, high-output cashmere deep-processing full-chain production system to create high-tech content. , Green energy industrial parks with low energy consumption, beautiful environment and complete facilities. At the same time, the construction of the cashmere industrial park also takes into consideration the needs of employees in production and life, with the ultimate goal of effectively improving employee welfare, well-being and sense of accomplishment.

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According to relevant departments, the new park will form a 1500 tons/year shampoo, 1,000 tons/year of carding, 2,000 tons/year of spinning, 1800 tons/year of dyeing, 4.5 million pieces of cashmere sweaters, and 100 worsted cashmere fabrics. 10,000 meters/year, the production capacity of 4 million pieces/year of shawls, shawls (1 million meters/year of woollen fabrics); 8,000 employees.

At present, the factory has been basically completed. The dyeing factory, spinning mill, washing factory, carding factory, sample factory, knit factory, and knit factory have been produced. Donghua Company and Dongsheng Company have relocated 30% and have now completed. 70% of the overall relocation mission.

Third, relying on technology to do quality:

According to relevant personnel, the Erdos Group Company has been insisting on international standards for the industry since its establishment. It has formed more than 50 testing procedures, more than 60 testing sites and is equipped with more than 500 full-time inspection personnel. Since 1995, the company has introduced international ISO9001 quality management standards and established a quality assurance system from raw materials, design, production, packaging and after-sales service. In October 1997, the system passed the audit and obtained the certification of “ISO9001 International Quality Assurance System Certification”. certificate". Ordos knitted pure cashmere clothing was rated as an international "confident textile" by the International Green Textile Ecological Testing Association for three consecutive years from 1999 to 2001.

With the continuous advancement and development of the company's brand management strategy, the company's capital investment in technological innovation has also increased year by year. An average of RMB 100 million yuan has been invested annually for technological transformation, technology introduction and technology development. At present, the Group’s major production equipment is at the leading level in the world, and new product development and new technology applications are at the forefront of the industry.

Ordos's main brand hired Mr. Dufour, a world-renowned design master who had won the French President’s “Knight's Medal”, to become artistic director, expanding from a pure cashmere brand to cashmere, including other fiber raw materials and clothing categories, and positioning in high-end Mature men's and women's wear brands realize three-dimensional development in the fields of men's wear, women's wear and cashmere. It appeals to consumers through the beauty and fashion of cashmere. It is sunny, interesting, and insists on quality, it will bring surprises to life.

The Ordos Group has grown from a small, little-known company to become China's largest king of cashmere products and the world's largest cashmere processing company. Its brand “Ordos” has been awarded a well-known trademark in China, and the company’s total assets in the early stages of its establishment in more than 30 years. The current total assets of RMB 38.855 billion have been expanded by RMB 33.55 million, and the performance is very alarming. One of the most important reasons is that over the past 30 years, the Group has continued to reform in the development and growth, especially relying on technological innovation to promote the rapid development of the group company.

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Fourth, relying on product advantages to occupy the market:

Erdos chose to face the world, it is necessary to establish a brand image in the minds of target customers, so that consumers in the market can identify with the Ordos brand. The position in the country is middle- and high-income consumer groups, with light and thin product quality, warmth, and comfort, high use value functions, and satisfying their psychological needs such as elegance, fashion, and cultural attainment. In Europe, it reflects the cultural philosophy of returning to nature, tenderness and harmony, and environmental protection. This is also in line with the Western humanistic spirit and at the same time further subdividing the market. In style design, color, packaging, etc., it reflects its different artistic styles, customs and customs. Philosophical thoughts and other deep-level international cultural elements have won the reputation of people all over the world and have gained world-famous reputation for cashmere.

Erdos Factory Store Finished Clothing on Tall

Erdos in China is a real leading brand, and internationally it is a typical challenge brand. For brands, innovation is a powerful driving force for enhancing the trend of industrial consumption, and innovation is the main support for image advancement. Independent innovation has become the soul of Ordos brand culture. It is believed that standing on the high starting point of a new type of modern industrial park, after more than 30 years of precipitation and accumulation, it will rely on a large-scale cashmere production system, first-class cashmere production technology, refined corporate management, and advanced market concepts. With several major advantages, "Ordos" brand clothing will gradually become the world's first cashmere manufacturer.

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